A year later, with the help of loyal locals, he hid the company’s assets from the retreating Germans who were taking whatever they could from the beleaguered Italians.Īfter the war ended, sales of refrigerators and heaters declined. In 1942, after his factory was damaged by Allied bombs, he moved the business to an 18th Century family villa in the small town of Bresso to protect it from advancing armies. He was also savvy enough to keep his company running throughout the Second World War when Mussolini and then the Nazis sucked dry and destroyed Italy’s industry. He raced motorcycles, cars, and boats, once winning the famed Pavia-Venezia power boat race. The success allowed Renzo to indulge his love of motorized speed. He built the company up expanding their market to outside Italy. Fresh out of engineering school, he bought a small maker of refrigerators and space heaters in Genoa called Isotherm that had come up with a cheaper, simpler way to manufacture the things. Renzo Rivolta was the son of a wealthy Milanese industrialist who was keen to expand upon his father’s success. Oh, and he also once wrote an alien sex movie that had Moby in it. Many of you will know his in-depth research works from the old Oppositelock, and I’m hoping we’ll continue to have more here. Seeking out Jonee to trade drives in his microcars for a drive in my Scimitar back in 2007 partially started me down the auto-writing path, even. [ Editor’s Note: I’m so excited to have the legendary Jonee Eisen writing some in-depth things for us! Jonee is an Associate Curator at the Petersen Automotive Museum and has owned over 60 cars over the years, all sorts of rare and strange and wonderful things. Until an Italian refrigerator magnate decided the world was ready for something different. There’s variations obviously, but at their most rudimentary, that’s what a car’s always been. Square in front for engine or luggage, square in middle for people, square in back for engine or luggage. Whether it’s a sedan, minivan or SUV, the basic outline of all cars is the same. Once the one, two, or three box design came along, that’s what cars basically looked like forever. Cars are literal boxes, but I think the imagined one in their case is precedence. Boxes, both actual and metaphorical, are cozy and safe. There isn’t a box around the nine dots, we just put one there because I think we have a natural attraction to borders. But, how often does something come along that really is completely outside the box? And, what is this box anyway? Mental Floss says the phrase came from the 9 Dots Puzzle which has to be solved by literally drawing outside the “box.” So, the box is an imagined constraint. All prices include $875 destination.The phrase “outside the box” gets bandied around a lot, especially in today’s “disruption” culture. Max out the available packages and add options like smart phone integration and rear camera and you're looking at an MSRP of $56,750. Move up to the 300-horsepower X3 xDrive 35i and the base price rockets to $41,925, or $4,300 more than the non-turbo 28i. A fully loaded 28i comes in at $52,150 and includes several different option packages including a $3,450 Premium Package, which includes the $1,450 leather seats and a $3,200 Technology Package with navigation and audio inputs. On the interior front, there are four different leather options to choose, each of which will set you back $1,450. For another $550, there are eight different metallic paints from which to choose. X3 28i will set you back $37,625, but for that price you'll have to go with non-metallic black or white paint and a Leatherette interior. If that sounds like an enticing package, you can now head over toīMW's official website to build your own. 2011 BMW X3 is ready for prime time, with all-new sheet-metal and an equally new interior, a choice of efficient inline six engines and a standard eight-speed transmission.
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